{"id":3260,"date":"2024-06-11T10:36:20","date_gmt":"2024-06-11T08:36:20","guid":{"rendered":"https:\/\/www.plus.hr\/blog\/?p=3260"},"modified":"2026-11-03T00:37:46","modified_gmt":"2026-11-02T23:37:46","slug":"protect-brand-and-ensure-email-deliverability","status":"publish","type":"post","link":"https:\/\/www.plus.hr\/blog\/2024\/06\/11\/protect-brand-and-ensure-email-deliverability\/","title":{"rendered":"Email deliverability and brand protection"},"content":{"rendered":"

How to protect your brand and ensure email deliverability: A guide to SPF, DKIM, and DMARC\"Ensure<\/h2>\n

Protecting your brand and ensuring email deliverability<\/strong> are crucial for maintaining trust and communication with your clients. As cyber threats like email spoofing and phishing attacks become more sophisticated. Implementing email security measures such as SPF, DKIM, and DMARC is essential. This guide will help you understand these methods and how they can safeguard your brand. Ensure that your emails reach your clients’ inboxes instead of getting flagged as spam.<\/span><\/p>\n

Protect your brand and ensure email deliverability<\/h3>\n

Today it\u2019s nearly impossible to experience some significant growth and not be targeted by spoofed, spammy emails of attackers trying to present as your brand.<\/p>\n

Earlier this year, 2024, you might have seen articles online warning that Google and Yahoo will implement stricter rules. Their idea is to check incoming mail to protect clients from spam and fraud. Thankfully, there are a few simple steps to protect your brand! Ensure that your newsletters reach clients’ inboxes instead of spam folders. Also, you can prevent employees from sharing sensitive information with attackers posing as your company.<\/p>\n

The methods we will present here are simple DNS TXT records (known as SPF, DKIM and DMARC). Combined together are a great start to tackling these issues. If you have decided to give us the honor and trust to be your email hosting<\/a> and DNS partner, you\u2019re in luck! We implement these methods by default for our customers the moment your account is created.<\/p>\n

What is email spoofing and why should I care about it?<\/h2>\n

In theory, email spoofing is a technique used by malicious actors when conducting spam and phishing attacks. Their goal: try to deceive the person receiving the email into thinking they are communicating to someone from your brand.<\/p>\n

To keep it short, they do it by forging email headers so that the email software (think of Webmail, Gmail, Outlook, Thunderbird etc.) of the person getting this email displays the false\/spoofed email address instead of the original sender. The user then believes they got the email from your domain\/brand. It’s leading them to either initiate in potentially dangerous communication with the attacker at worst, or getting angry at \u201cyou\u201d and \u201cyour brand\u201d for sending them horrible, virus riddled emails at best. The real sender can only be seen if they inspect the email header more closely.<\/p>\n

So you see, it makes absolute sense that reputable email hosting providers have implemented safety mechanisms. Mechanisms such as (but not limited to) rejecting emails from domains with no SPF record as a bare minimum.<\/p>\n

 <\/p>\n

SPF<\/strong><\/h3>\n

\u201cSPF<\/strong>\u201d stands for \u201cSender policy framework<\/strong>\u201d and may be the easiest of the three to comprehend. It is a simple DNS TXT record telling the mail server of the person getting the email \u201cHey, if this email from @mydomain.com is not coming from these servers, it\u2019s SPAM\u201d.<\/p>\n

On a more serious note, it contains a list of server IP-s and\/or hostnames which are allowed to be the origin of the emails coming from your domain.<\/p>\n

A simple example looks like this, let\u2019s break it down:<\/p>\n

mydomain.com TXT v=spf1 +a +mx +ip4:111.2.3.4 +include:mailservers.com -all<\/code><\/strong><\/p>\n