{"id":268,"date":"2009-10-29T20:06:44","date_gmt":"2009-10-29T19:06:44","guid":{"rendered":"http:\/\/blog.plus.hr\/?p=268"},"modified":"2009-10-29T20:06:44","modified_gmt":"2009-10-29T19:06:44","slug":"newsletter-or-spam","status":"publish","type":"post","link":"https:\/\/www.plus.hr\/blog\/2009\/10\/29\/newsletter-or-spam\/","title":{"rendered":"Spam ili newsletter – \u0161to raditi, a \u0161to izbjegavati"},"content":{"rendered":"

U zadnje vrijeme promatramo veliki boom newslettera i raznih mailing listi.\u00a0Svaka iole uspje\u0161na web stranica, web shop ili firma koja se prezentira na webu ovih dana \u017eeli slati svoj newsletter<\/strong>. Problem je jako \u010desto u \u010dinjenici da su ljudi koji \u0161alju newslettere lo\u0161e upu\u0107eni u definiciju \u0161to je spam<\/strong>.<\/p>\n

\"Spam<\/p>\n

U ostatku posta pro\u010ditajte \u0161to se sve smatra spamom. \u0160to je potrebno za legitimni newsletter i primjere kako bi i kada newslettere trebalo slati.<\/p>\n

<\/p>\n

\u0160to je spam?<\/h2>\n

Spam<\/strong> je svaka ne\u017eeljena masovna poruka s ciljem informiranja, prodaje i\/ili ogla\u0161avanja. Ako primatelj nije na va\u0161oj stranici od vas zatra\u017eio mailove ovakvog sadr\u017eaja oni se smatraju spamom.<\/p>\n

Spam je po ovoj definiciji i ono \u0161to dobivate u po\u0161tanske sandu\u010di\u0107e od Mercatora, Bille, Konzuma i drugih… na\u017ealost taj spam nije zakonom reguliran.<\/p>\n

Elektroni\u010dki spam<\/strong> je reguliran zakonom<\/a> i kazne su od 100.000,00 – 1.000.000,00 kn.<\/p>\n

Primjeri spama<\/h3>\n

Primjer 1<\/strong><\/p>\n

U svakodnevnom poslovanju u protekle 3 godine korisnik je skupio listu mail adresa. Mailovi su uglavnom kori\u0161teni u direktnoj komunikaciji gdje su po\u0161iljatelj i primatelj maila izmjenjivali poslovne informacije i dogovarali zajedni\u010dke poslove. Ukratko, stekli su neki partnerski odnos. Nakon 3 godine ovakve komunikacije korisnik je skupio listu od 600 poslovnih kontakata. U ovom trenu korisnik otvara svoj site i \u017eeli ga promovirati svojim partnerima zajedno sa svojim novim proizvodom.<\/p>\n

Slanje ovakve promotivne obavijesti gdje se reklamiraju novi proizvodi i\/ili usluge korisnicima koji su do sada komunicirali direktno s vama u organizacijske svrhe je SPAM<\/span><\/strong>. Ako korisnik \u017eeli informacije o va\u0161im proizvodima mo\u017ee to i sam zatra\u017eiti. Glavni problem kod ovog primjera je \u0161to stradaju i osobe koje su vam pisale samo jednom i nemaju apsolutno nikakvog interesa za va\u0161e poslovanje, me\u0111utim takve osobe \u0107e zavr\u0161iti u va\u0161em adresaru i primiti ovaj promotivni mail.<\/p>\n

Primjer 2<\/strong><\/p>\n

Otvorili ste novu firmu, te ste si dali truda i par dana vr\u0161ili razna pretra\u017eivanja po internetu. Skupili ste listu potencijalnih kupaca i\/ili partnera. Od tre\u0107ih strana ste kupili listu poslovnih kontakata.<\/p>\n

Po\u017eeljeli ste poslati im newsletter s obavijesti da ste otvorili firmu i \u017eelite im promovirati svoje usluge i proizvode. Topla preporuka je da to ne \u010dinite jer bi u tom slu\u010daju slali SPAM<\/strong><\/span>! Korisnici mail adresa koje ste prikupili na ovaj na\u010din vas nisu tra\u017eili da im \u0161aljete promotivne materijale, stoga je po\u0161ta koju \u0161aljete ne\u017eeljena i klasificira se kao SPAM<\/strong><\/span>.<\/p>\n

Primjeri \u0161to nije spam<\/h3>\n

Primjer 1<\/strong><\/p>\n

Otvorili ste novi site. Na svom siteu ste napravili korisni\u010dki dio, tijekom nekoliko godina na site vam se registrirao odre\u0111eni broj korisnika. Prilikom registracije ozna\u010dili su kva\u010dicu da \u017eele primati obavijesti od administratora site-a o novitetima. Slanje mailova na ovu bazu korisnika je dopu\u0161teno jer su korisnici sami zatra\u017eili da \u017eele primati novosti od vas i takav mail nije klasificiran kao SPAM<\/strong><\/span>.<\/p>\n

Primjer 2<\/strong><\/p>\n

Na svom siteu nemate korisni\u010dki dio me\u0111utim postoji forma za prijavu na newsletter. Svaki novi korisnik koji se prijavi mora verificirati svoj identitet. Povremeno \u017eelite svojim korisnicima poslati novosti vezane uz va\u0161e poslovanje i za to imate legalnu osnovu jer su korisnici zatra\u017eili da \u017eele primati obavijesti od vas i ti mailovi nisu SPAM<\/span><\/strong>.<\/p>\n

Zaklju\u010dak<\/b><\/h3>\n

Ovo je samo par od mnogo primjera \u0161to je, a \u0161to nije spam. Glavna razlika izme\u0111u takozvanog “newslettera” koji je SPAM<\/strong> i onog koji to nije, je u dozvoli primatelja. Ako su primatelji na bilo koji na\u010din svjesno dali dozvolu da \u017eele od vas primati promotivne mailove mo\u017eete im slati newslettere<\/strong>.<\/p>\n

Ogla\u0161avanje i promocija proizvoda, usluga, stranica i sli\u010dno, na bazu emailova koju ste prikupili na bilo kakav drugi na\u010din je tvrdokorni SPAM i primatelji imaju pravo prijaviti vas na abuse i\/ili podnijeti kaznenu prijavu.<\/p>\n

U kratko, newslettere<\/strong> ne\u0107ete nikada slati kroz Outlook na listu mailova u bcc-u, ne\u0107ete ih slati bez linka za odjavu\u00a0i vrlo \u0107ete pa\u017eljivo probrati mail adrese koje se vi\u0161e ne koriste.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

U zadnje vrijeme promatramo veliki boom newslettera i raznih mailing listi.\u00a0Svaka iole uspje\u0161na web stranica, web shop ili firma koja se prezentira na webu ovih dana \u017eeli slati svoj newsletter. Problem je jako \u010desto u \u010dinjenici da su ljudi koji \u0161alju newslettere lo\u0161e upu\u0107eni u definiciju \u0161to je spam. U ostatku posta pro\u010ditajte \u0161to se […]<\/p>\n","protected":false},"author":2,"featured_media":2131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[153,166,237],"class_list":["post-268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail","tag-mail","tag-newsletter","tag-spam"],"yoast_head":"\nSpam ili newsletter - \u0161to raditi, a \u0161to izbjegavati - Plus Hosting<\/title>\n<meta name=\"description\" content=\"Koja je razlika izme\u0111u ova dva termina: spam i newsletter. 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