{"id":2400,"date":"2018-03-31T12:41:56","date_gmt":"2018-03-31T10:41:56","guid":{"rendered":"https:\/\/www.plus.hr\/blog\/?p=2400"},"modified":"2018-03-31T12:41:56","modified_gmt":"2018-03-31T10:41:56","slug":"kako-otvoriti-svoj-prvi-web-shop","status":"publish","type":"post","link":"https:\/\/www.plus.hr\/blog\/2018\/03\/31\/kako-otvoriti-svoj-prvi-web-shop\/","title":{"rendered":"Kako otvoriti svoj prvi web shop i odabrati platformu?"},"content":{"rendered":"<p>Sve se vi\u0161e poduzetnika odlu\u010duje svoje poslovanje pro\u0161iriti na web, za \u0161to je potrebna <strong>online trgovina<\/strong> (<strong>web shop<\/strong>). S obzirom na to da na tr\u017ei\u0161tu postoji puno razli\u010ditih rje\u0161enja za web shop, poduzetnici \u010desto ostanu zbunjeni \u0161to najvi\u0161e odgovara njihovim potrebama.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2037 size-full\" src=\"https:\/\/www.plus.hr\/blog\/wp-content\/uploads\/2017\/10\/webdesign.jpg\" alt=\"Web shop\" width=\"768\" height=\"333\" \/><\/p>\n<h2>Odabir platforme za web shop<\/h2>\n<p>Prva pogre\u0161ka je odabir pogre\u0161ne platforme. Ne postoji jedno univerzalno i najbolje rje\u0161enje za svih, odre\u0111enoj vrsti korisnika odgovarat \u0107e <a href=\"https:\/\/www.shopify.com\/\"><strong>Shopify<\/strong><\/a> platforma, dok \u0107e drugi korisnici mo\u017eda odabrati<a href=\"https:\/\/www.plus.hr\/blog\/2022\/04\/29\/kako-kreirati-svoju-prvu-wordpress-stranicu\/\"><strong> WordPress<\/strong><\/a> + <a href=\"https:\/\/www.plus.hr\/blog\/2018\/03\/06\/wordpress-pluginovi-woocommerce\/\"><strong>WooCommerce<\/strong><\/a> ili pak <a href=\"https:\/\/business.adobe.com\/products\/magento\/magento-commerce.html\"><strong>Magento<\/strong><\/a>. Na kraju, odabir ovisi o tome \u0161to vam je zapravo potrebno, pa smo vam odlu\u010dili predstaviti neke od najpopularnijih platformi.<\/p>\n<p>Prilikom biranja platforme, fokusirajte se na sljede\u0107e:<\/p>\n<ul>\n<li>cijena,<\/li>\n<li>jednostavnost izrade internetske trgovine,<\/li>\n<li>prednosti i nedostaci platforme.<\/li>\n<\/ul>\n<h3>Koje su platforme najpopularnije?<\/h3>\n<p>Ve\u0107 smo spomenuli tri najpopularnije platforme: Shopify, WordPress + WooCommerce i Magento. Sve su to izvrsne platforme, no ne odgovaraju svima.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2401 size-full\" src=\"https:\/\/www.plus.hr\/blog\/wp-content\/uploads\/2018\/03\/webshop.jpg\" alt=\"Najpopularnije platforme za web shop\" width=\"768\" height=\"478\" \/><\/p>\n<h3>Shopify<\/h3>\n<h4>Cijena<\/h4>\n<p>Shopify je platforma na kojoj korisnici pla\u0107aju mjese\u010dnu pretplatu. Pretplata uklju\u010duje online editor, redovna a\u017euriranja sustava i web hosting. Ako odlu\u010dite napraviti <strong>web shop<\/strong> na <strong>Shopify<\/strong> platformi, potrebno je samo zakupiti domenu (adresu va\u0161e trgovine). Sve ostalo je ve\u0107 uklju\u010deno u cijenu pretplate.<\/p>\n<p>Upravo zbog navedenog, mjese\u010dna pretplata na Shopify je vi\u0161a od ostalih pru\u017eatelja usluga &#8211; od 29 dolara na vi\u0161e.<\/p>\n<h4>Jednostavnost\u00a0kori\u0161tenja<\/h4>\n<p><strong>Shopify<\/strong> nudi vrlo jednostavno kreiranje va\u0161eg web shopa, te ne zahtijeva nikakvo tehni\u010dkog znanja. Sve potrebne funkcionalnosti ve\u0107 su instalirane, tako da odmah mo\u017eete zapo\u010deti s unosom proizvoda.<\/p>\n<h4>Prednosti i mane<\/h4>\n<p><strong>Shopify<\/strong> je najbolje rje\u0161enje za poduzetnike koji nemaju tehni\u010dku pozadinu, i ne \u017eele uklju\u010diti vanjske developere u kreiranje svog web shopa. Jednostavno se prijavite i mo\u017eete po\u010deti unosom proizvoda. Uz Shopify, svoj <strong>web shop<\/strong> mo\u017eete napraviti potpuno samostalno.<\/p>\n<p>Naravno, postoje i odre\u0111eni nedostaci ove platforme. Web stranica na kojoj se nalazi online trgovina ne mo\u017ee se prenijeti na drugog pru\u017eatelja usluga. Ako \u017eelite smanjiti mjese\u010dni tro\u0161ak pretplate i prenijeti svoju web stranicu na standardan web hosting paket, morat \u0107ete ponovno izraditi svoj web shop na nekom drugom sustavu.<\/p>\n<p>Osim toga, pretplata na Shopify ne uklju\u010duje e-mail ra\u010dune. \u017delite li koristiti e-mail, morat \u0107ete zakupiti dodatan hosting paket koji naravno pove\u0107ava va\u0161 mjese\u010dni tro\u0161ak.<\/p>\n<h3>WordPress i WooCommerce<\/h3>\n<h4>Cijena<\/h4>\n<p><strong>WordPress<\/strong> i <strong>WooCommerce<\/strong> su vrlo popularni, prvenstveno zbog toga \u0161to su besplatni. Prije no \u0161to po\u010dnete s otvaranjem web shopa, potrebno je zakupiti domenu i hosting paket. Tro\u0161ak <strong>shared hosting<\/strong> paketa kojeg iznajmljujete od pru\u017eatelja web hosting usluga znatno je ni\u017ei od pretplate za ve\u0107 spomenuti Shopify &#8211; Plus vam nudi godi\u0161nji zakup paketa za 450 kn.<\/p>\n<h4>Jednostavnost kori\u0161tenja<\/h4>\n<p>Na hosting paket je potrebno instalirati <strong>WordPress<\/strong> CMS s WooCommerce dodatkom. Uz Installatron, instalacija WordPressa je vrlo jednostavna, ali je ipak potrebno ne\u0161to vi\u0161e znanja za ure\u0111ivanje postavki trgovine, izbornika, predlo\u017eaka dizajna itd. Me\u0111utim, nije potreban developer za podesiti osnovnu online trgovinu, budu\u0107i da na Internetu postoji gomila tutoriala koji detaljno opisuju sve potrebne postavke.<\/p>\n<p>Naravno, uvijek mo\u017eete zatra\u017eiti pomo\u0107 od pru\u017eatelja usluge hostinga (obi\u010dno vam mogu pomo\u0107i barem s osnovnim postavkama), ili ostaviti kreiranje WordPress web shopa nekoj online agenciji.<\/p>\n<p>Osim toga, WordPress je vrlo prilagodljiv. Sadr\u017ei beskona\u010dne dodatke s pomo\u0107u kojih mo\u017eete napraviti slo\u017eenu, vi\u0161ejezi\u010dnu trgovinu s osnovne web stranice.<\/p>\n<h4>Prednosti i mane<\/h4>\n<p>Glavna prednost odabira ove platforme svakako je cijena: WordPress je besplatan i omogu\u0107uje stvaranje stranica samostalno. Tako\u0111er mo\u017eete ugostiti web mjesto na bilo kojem poslu\u017eitelju, \u010dime se smanjuje tro\u0161ak hostinga.<\/p>\n<p>Nedostaci su skriveni u samostalnoj izradi web stranice.Ako odlu\u010dite sami napraviti trgovinu, morat \u0107ete preuzeti i odr\u017eavanje same web stranice.<strong>Web shop<\/strong> \u0107e stvarno biti besplatan, ali nau\u0161trb vremena koje je potrebno ulo\u017eiti u odr\u017eavanje, a\u017euriranje i dodatke. Ponekad je potrebno zapitati se: \u0161to ko\u0161ta vi\u0161e? Va\u0161e vrijeme ili developer kojem \u0107ete prepustiti svoj web?<\/p>\n<h3>\u0160to s Magentom?<\/h3>\n<p><strong>Magento<\/strong> CMS je vrlo popularna platforma za stvaranje web shopa. Cijena je sli\u010dna WordPressu, po\u0161to je CMS besplatan, ali je potreban hosting paket.<\/p>\n<p>Magento za upotrebu zahtijeva puno vi\u0161e tehni\u010dkog znanja, jer je dosta slo\u017eeniji i zahtjevniji. Upravo zbog toga ve\u0107ina korisnika prepu\u0161ta rad u Magentu developeru ili online agenciji.<\/p>\n<h3>Skrivene zamke<\/h3>\n<p>Sve platforme olak\u0161avaju otvaranje jednostavne online trgovine, no trebat \u0107e vam ipak malo vi\u0161e znanja i vremena za naprednije funkcionalnosti. Primjer je postavljanje sustava za naplatu. Obje platforme (Shopify i WooCommerce) omogu\u0107uju dodavanje razli\u010ditih sustava za naplatu, tako da obratite pozornost i na dodatne tro\u0161kove povezane sa sustavom za naplatu.<\/p>\n<p>Osim navedenog, razmislite i tko \u0107e nastaviti s odr\u017eavanjem va\u0161eg web shopa u budu\u0107e. Jeste li spremni voditi brigu o sigurnosnim a\u017euriranjima? Ako odlu\u010dite za WordPress + WooCommerce, redovno odr\u017eavanje pluginova i a\u017euriranje CMS-a su neizbje\u017eni i iznimno bitni. Ako navedeno prepustite developerima, mjese\u010dni tro\u0161ak \u0107e se pove\u0107ati. Za razliku od WordPressa i Magenta, a\u017euriranja su ve\u0107 uklju\u010dena u Shopify pretplatu.<\/p>\n<p>Svaki put kad vam je<strong> potrebna pomo\u0107,<\/strong> kome \u0107ete se obratiti u slu\u010daju problema? Shopify nije proizvod hrvatske tvrtke i ne pru\u017ea podr\u0161ku na hrvatskom jeziku. Podr\u0161ka \u0107e stoga biti na engleskom, uglavnom putem e-maila, \u0161to zna\u010di da \u0107e biti potrebno znatno vi\u0161e vremena da se odre\u0111eni problem ukloni.<\/p>\n<h3>\u0160to odabrati?<\/h3>\n<p>Sve ovisi o tome koliko vremena ste spremni potro\u0161iti za va\u0161 <strong>web shop<\/strong> i koliko tehni\u010dkog znanja imate, ili \u017eelite ste\u0107i.<\/p>\n<p>Ne \u017eelite se baviti tehni\u010dkim detaljima? Spremni ste platiti vi\u0161u mjese\u010dnu pretplatu? Odaberite Shopify.<\/p>\n<p>Je li vam ipak va\u017enija niska cijena? Odaberite WordPress + WooCommerce.<\/p>\n<p>Volite li se igrati i u\u010diti? WordPress + WooCommerce ili Magento \u0107e vam pru\u017eiti mnoge izazove!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sve se vi\u0161e poduzetnika odlu\u010duje svoje poslovanje pro\u0161iriti na web, za \u0161to je potrebna online trgovina (web shop). S obzirom na to da na tr\u017ei\u0161tu postoji puno razli\u010ditih rje\u0161enja za web shop, poduzetnici \u010desto ostanu zbunjeni \u0161to najvi\u0161e odgovara njihovim potrebama. Odabir platforme za web shop Prva pogre\u0161ka je odabir pogre\u0161ne platforme. Ne postoji jedno [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[54,189,205,275],"class_list":["post-2400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izrada-web-stranica","tag-cms","tag-pluginovi","tag-profit","tag-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kako otvoriti svoj prvi web shop i odabrati platformu? - Plus Hosting<\/title>\n<meta name=\"description\" content=\"Donosimo kako otvoriti svoj web shop. Privo morate odabrati platformu. 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