{"id":2325,"date":"2018-01-05T13:30:51","date_gmt":"2018-01-05T12:30:51","guid":{"rendered":"https:\/\/www.plus.hr\/blog\/?p=2325"},"modified":"2018-01-05T13:30:51","modified_gmt":"2018-01-05T12:30:51","slug":"sto-je-potrebno-za-ozbiljnu-wordpress-stranicu","status":"publish","type":"post","link":"https:\/\/www.plus.hr\/blog\/2018\/01\/05\/sto-je-potrebno-za-ozbiljnu-wordpress-stranicu\/","title":{"rendered":"\u0160to je potrebno za ozbiljnu WordPress stranicu"},"content":{"rendered":"<p>Uklju\u010divanje u <em>online community<\/em> obi\u010dno dolazi ukorak s po\u010detkom kreiranja poslovne web stranice. Najve\u0107i dio korisnika se odlu\u010duje za izgradnju weba u WordPressu, najpoznatijom platformom na svijetu. Dobar glas WordPressa temelji se na jednostavnosti kori\u0161tenja, no dobar broj korisnika radi male gre\u0161ke koje se mogu pokazati \u0161tetnim na duge staze. Ako ste jedan od korisnika koji koristi <strong>WordPress<\/strong> kao osnovicu svog poslovanja, onda su na\u0161i savjeti ispod upravo za vas.<\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2326 size-full\" src=\"https:\/\/www.plus.hr\/blog\/wp-content\/uploads\/2018\/01\/wordpresswebsitebuild.jpg\" alt=\"WordPress web stranica\" width=\"768\" height=\"333\" \/><\/p>\n<h3 style=\"text-align: justify\">Optimizacija i brzina WordPress web stranice<\/h3>\n<p style=\"text-align: justify\">Bez obzira na to \u0161to radili, potrebno je uvijek dr\u017eati na oku dvije stvari: optimizaciju i brzinu. One su izravno povezane jedna s drugom, a u krajnjoj liniji i sa sveukupnim dojmom koji ostavljate svojim korisnicima.<\/p>\n<p style=\"text-align: justify\">Odmah u startu odaberite dobar <strong>hosting paket<\/strong> koji \u0107e odgovarati potrebama va\u0161e web stranice. Poku\u0161ajte na\u0107i uslugu koja pru\u017ea servere posebno prilago\u0111ene <strong>WordPressu<\/strong> (da, to stvarno postoji!). Mo\u017eete imati skup, high-tech server no ako va\u0161 server nije optimiziran za platformu koju koristite sve je to uzalud. Downtime \u0107e biti visok a otvaranje stranice mo\u017ee biti sporo.<\/p>\n<p style=\"text-align: justify\">Sve navedeno dovodi do nezadovoljstva korisnika te smanjuje mogu\u0107nost za zaradom. Brzina je najva\u017enija stavka ako se bavite prodajom.<\/p>\n<h3 style=\"text-align: justify\">Upotrebljivost i adaptacija me\u0111u platformama<\/h3>\n<p style=\"text-align: justify\">Upotrebljivost je, jednostavno re\u010deno, organizacija i izgled va\u0161e\u00a0<strong>WordPress<\/strong> web stranice. Sve bi trebalo biti jednostavno i pregledno.<\/p>\n<p style=\"text-align: justify\">Potrebno je da svaka kategorija bude vidljiva kako bi korisnici \u0161to lak\u0161e do\u0161li do \u017eeljene informacije. Istovremeno design mora odgovarati va\u0161em profilu.<\/p>\n<p style=\"text-align: justify\">S obzirom na to da sve vi\u0161e korisnika koristi mobilne ure\u0111aje, morate se pobrinuti da stranica odgovara svim ure\u0111ajima. Testirajte izgled stranice i na desktopu i na mobitelu kako bi bili sigurni da pru\u017eate najbolju mogu\u0107u uslugu.<\/p>\n<h3 style=\"text-align: justify\">Sadr\u017eaj<\/h3>\n<p style=\"text-align: justify\">Osnovna i presudna stavka va\u0161e <strong>WordPress<\/strong> stranice!<br \/>\nVa\u0161 promet, stopa napu\u0161tanja po\u010detne stranice, konverzije i povjerenje ovise o sadr\u017eaju koji nudite svojim posjetiteljima. Potrebno je na\u0107i najbolji na\u010din komunikacije s va\u0161im korisnicima.<\/p>\n<p style=\"text-align: justify\">Sadr\u017eaj mo\u017ee biti tradicionalni tekst, dobre fotografije, video i blogovi. Sve je prihvatljivo ako je sadr\u017eaj koji objavljujete relevantan i za va\u0161e poslovanje i za va\u0161e korisnike. Va\u017eno je ostati a\u017euriran te na vrhu najnovijih trendova industrije kako i \u010dim vi\u0161e iskoristili priliku za rast va\u0161eg poslovanja.<\/p>\n<p style=\"text-align: justify\">Kvalitetan sadr\u017eaj stvara zajednicu, a zajednica stvara korisnike.<\/p>\n<h3 style=\"text-align: justify\">Newsletter i Call to Action<\/h3>\n<p style=\"text-align: justify\">Va\u0161a <strong>WordPress<\/strong> stranica mora biti opskrbljena s dobrim alatima za pra\u0107enje. To podrazumijeva cookiese ili pretplate. <a href=\"https:\/\/en.wikipedia.org\/wiki\/HTTP_cookie\"><strong>Cookies<\/strong><\/a> su nevidljivi te mogu biti iskori\u0161teni na vi\u0161e na\u010dina.<\/p>\n<p style=\"text-align: justify\">S dobro postavljenom call to action tipkom bilo na blogu ili na opisu produkta mo\u0107i \u0107ete sagraditi dobru bazu klijenata koji mogu postati stalni korisnici. Baza klijenata se mo\u017ee iskoristiti za slanje newslettera, podsje\u0107aju\u0107i primatelje na va\u0161e poslovanje kroz nove materijale i ponude namijenjene ba\u0161 njima.<\/p>\n<h3 style=\"text-align: justify\">Sigurnost<\/h3>\n<p style=\"text-align: justify\">S obzirom na konstantnu prijetnju cyber napada\u010da, potrebno je obratiti pozornost na za\u0161titu va\u0161e web stranice.<\/p>\n<p style=\"text-align: justify\">Prvo i osnovno, odaberite server providera koji \u0107e provoditi backup va\u0161ih podataka na regularnoj bazi ili koji \u0107e vam pru\u017eiti alate koji su potrebni te jednostavni za samostalno odra\u0111ivanje backupa.<\/p>\n<p style=\"text-align: justify\">Osigurajte svoj <strong>SSL certifikat<\/strong> kako bi va\u0161i korisnici znali da su za\u0161ti\u0107eni tijekom pregledavanja va\u0161e web stranice.<\/p>\n<p style=\"text-align: justify\">UVIJEK koristite isklju\u010divo verificirane i poznate pluginove! Gubitak podataka stvara nepovjerenje korisnika te na duge staze utje\u010de na prihode. Ono \u0161to \u0107e se sigurno dogoditi ako do\u0111e do gubitka podataka pretrpjet \u0107ete financijske gubitke, no ako izgubite privatne podatke va\u0161ih posjetitelja mo\u017eete se suo\u010diti i s tu\u017ebama.<\/p>\n<p style=\"text-align: justify\">Pokretanje va\u0161e web stranice u WordPressu mo\u017ee biti jednostavno i zabavno. Sve ono \u0161to je potrebno je dr\u017eati se osnovnih pravila. Zahvaljuju\u0107i na\u0161em iskustvu, mi vam mo\u017eemo pomo\u0107i sa svim navedenim stavkama. Nudimo optimizaciju va\u0161e <strong>WordPress<\/strong> web stranice, a ono \u0161to je najbitnije na\u0161i serveri garantiraju sigurnost, redovito odr\u017eavanje te tehni\u010dku podr\u0161ku.<\/p>\n<p>Pro\u010ditaj vi\u0161e o\u00a0WordPress pluginu \u2013 <a href=\"https:\/\/www.plus.hr\/blog\/2022\/04\/29\/kako-kreirati-svoju-prvu-wordpress-stranicu\/\">MarketPress eCommerce<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uklju\u010divanje u online community obi\u010dno dolazi ukorak s po\u010detkom kreiranja poslovne web stranice. Najve\u0107i dio korisnika se odlu\u010duje za izgradnju weba u WordPressu, najpoznatijom platformom na svijetu. Dobar glas WordPressa temelji se na jednostavnosti kori\u0161tenja, no dobar broj korisnika radi male gre\u0161ke koje se mogu pokazati \u0161tetnim na duge staze. Ako ste jedan od korisnika [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[92,244,275],"class_list":["post-2325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress","tag-ecommerce","tag-ssl","tag-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0160to je potrebno za ozbiljnu WordPress stranicu - Plus Hosting<\/title>\n<meta name=\"description\" content=\"Upotrebljivost i adaptacija me\u0111u platformama, sadr\u017eaj, Newsletter, Call to Action i sigurnost su potrebni za ozbiljnu WordPress stranicu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.plus.hr\/blog\/2018\/01\/05\/sto-je-potrebno-za-ozbiljnu-wordpress-stranicu\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0160to je potrebno za ozbiljnu WordPress stranicu - 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